Research in the Marketing-Finance Research Lab focus on matters of importance for academics and business alike. Important pillars of research done by the members of the lab are consumer financial decision-making, household finance, risk management, financial product development, the role of cooperatives, and how marketing actions drive shareholder value. For more information on some of these projects, please select the 'Projects' or the 'Academic Publications' tab above. For the most recent overview of the research done by each member of the lab, please visit the 'People' tab on the homepage.